Insights
Consumers today expect their skin care products to have a cleaner label, with more “natural” and sustainably sourced ingredients. According to Innova Market Insights, 46% of global consumers always take sustainability into account when buying personal care products. Vegan claims also grew to 23% of launches in 2022. However, consumers also expect their skin care products to offer high performance and an innovative, sensory experience. In this webinar, we discuss how to reformulate serums, lotions and creams to meet new consumer demands and address the following topics:
During the webinar, we received many questions from attendees on topics such as replacing emulsifiers and synthetics, innovation, texture challenges and more. Click the button below to see top questions and answers from our team of experts at CP Kelco innovation centers around the world.
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